The Benefits of Online Casino Email Marketing

Posted on January 24, 2012 by Shachar

Online casinos are making a huge push in the gambling industry.  Because of restrictions on physical locations, many gamblers are taking to the internet to place their wagers on the sporting events they love.  Further, the expansion of online poker continues to fuel this growth.  Since clients are using the online platform to access your services, why not use online casino email marketing strategies to reach out to them? This concept has taken the industry by storm, and to better facilitate the management of such a campaign, the marketing departments of several providers are using various email marketing solutions to improve the efficiency of their advertisements.

Many online consumers will tag specific offers to be filtered as SPAM.  However, by ensuring that the messages are relevant and valuable, you can create a “demand” for your emails.  This isn’t the only way to impact the success of an email offering, however.  The right online casino email marketing suite will allow you to personalize each message, track the “click rate” of the links within them, and determine how much time passes before each client opens the email.  All of this information will significantly impact the campaign, and when your marketing specialists have accurate profiles of each market segment, they can move toward specific offerings for specific clients.

When a client is making wagers on a particular sport, why not send them odds on future matches or events?  This will further increase the likelihood that they click the included link, make a wager, and continue to use your service.  Perhaps consider the value in giving clients that use your email campaign frequently odds that cannot be found elsewhere on your platform.  This will induce more of your clients to subscribe to your email offerings and help you create customer loyalty.

Email marketing solutions can provide a wide variety of benefits to marketing departments that utilize email to the fullest extent.  When it comes to online casino email marketing campaigns, success hinges on the acquisition of information regarding the timeliness of the emails and the effectiveness of their offerings.  Don’t use “hit and miss” techniques that offer little to no value to an organization or its clients.  Instead, implement software that put the information at your fingertips!

Let us know your thoughts in the comments below!

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Effective and Efficient:Personalized Email Marketing Campaigns

Posted on December 21, 2011 by Shachar

One goal that marketers have had since the dawn of modern business involves the personalization of advertising messages.  As we watched the messages shift from billboard signage to digital applications, the goal remained the same:  attracting consumers by piquing interest.  Personalized email marketing delivers a unique opportunity to allow your customers to stay up to date on special offers that you are releasing.  And, when you include links that direct them to web-based purchase points, you’ll have everything you need to drive web traffic and facilitate sales through an online portal that requires little overhead.  Does it get much better than that?

Using the Right Software

Email campaign software exists that allows for the personalization of each message sent, letting your customers know that you are working to understand their immediate needs and unique personalities.  This can create an element of consumer loyalty that is unmatched by other advertising mediums.  Tracking purchases and understanding which offers are received the best by your online clients can pay huge dividends both immediately and in future releases.


Detailed Personalization

Personalized email marketing suites can help you take the purchase information from past transactions and cater your deliveries to those trends.  For instance, if you have a client that purchases a specific printer last month, why not include coupons for printer cartridges of the same model?  You know that they like your company, as they’ve already made a purchase, and you are personalizing the offers to products that you know they can use. Small details like this can drastically affect your success with an email marketing strategy.
As we evolve from an advertising age that involves “mass marketing” strategies such as billboards and blanket messages, companies are making the most of the personalization that is useful via the internet.  Tracking the purchasing habits of a target market can offer invaluable information to a sound marketing strategy.  Personalized email marketing can be the doorway into the minds of your customers, and rest assured, they will appreciate the efforts to deliver relevant value-based advertisements.  Using the internet to generate a buzz about your organization will change the way customers perceive your company as a whole.
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Writing Good Newsletter Content

Posted on November 30, 2011 by Shachar

A successful email marketing campaign depends on good content provided for potential customers.  If products or services are being offered they should be easy to order.  If the newsletter is simply an update it should provide relevant information a customer will find valuable.  There are many ways a well conducted email marketing campaign can help a company by providing all kinds of information.  Well informed customers are more likely to be repeat customers.

Periodic Updates

Businesses can use newsletters to inform their customers of new developments or services, or new product releases.  This works especially well for marketers that regularly promote new products.  Using an autoresponder service makes this easy and allows a business to handle sending out these updates virtually hassle free.  This also works particular well for a service that offers to teach the basics of a particular skill or hobby through an email course.

Getting Customer Feedback

Part of a strong email marketing campaign, periodic surveys help businesses keep in touch with customers more directly and allow them to ascertain their success.  It’s a great way to discover what works for the target audience.  A business will be able to see how to choose better products to suit customer needs, make a website easier to navigate and other important considerations.

Special Benefits and Rewards

A way to reward customers for signing up to be on a business’s list is to offer rewards only for them.  As part of an email marketing campaign, especially for a large and growing business, sending coupons, incentives, special codes that allow access to special offers or websites, or even free products or samples is a great way to build customer loyalty.  Even for a small starting business, these kinds of rewards can entice customers to sign up if they’re offered something free upfront.

Helpful Tips

Another way a business can help its customers and even build its brand is to offer tips during the digital marketing.  The occasional newsletter that provides tips and hints relevant to the services or products offered can be a welcome surprise.  These kinds of tips makes the business seem like the best place to go for the information they provide, thus increasing customer trust and promoting word of mouth advertising through social media.  This could help increase the customer base in time.
Keep in mind that the content written for an email marketing campaign is the most important part of its success. Give the customers value, keep their needs in mind, and make things easy and accessible and any email marketing efforts will yield greater rewards with repeat sales and loyal customers.

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Using Email Marketing for Sending Coupons

Posted on October 23, 2011 by Shachar

Arguably one of the easiest ways to boost sales is to offer discounts. Even offering a small discount like 5% or a limited time offer of buy one get one free can be enough to encourage sales to your business. Coupons are a very powerful way to encourage sales, but it can be challenging to get them into the hands of your potential customers. That’s why using email marketing for sending coupons is by far the best strategy. Email marketing is fast and efficient, while also providing a very good way to get coupons into the hands of your users. There is one big advantage and one disadvantage to sending coupons.

Using email marketing for sending coupons has the awesome benefit of being highly effective at making people return to your store and buy something. There are many times when an email campaign has offered things to buy or offered awesome deals (such as free shipping for all orders) and it is very easy to pull out the wallet and make a purchase. This is especially true if you take the time to find a service that can make high quality emails that look good and read well. You don’t want to just send out a plain text email as that will be unlikely to reel in any customers. Instead look to send out something creative and flashy – something that will catch their eye before being deleted. Also when constructing the email, pay very close attention to the title as it alone will determine whether or not the user elects to open the message.

The downside to coupon marketing is a lower bottom line and your customers may come to expect (and subsequently wait for) you to offer more coupons and more promotions. It’s important to time coupons with the rule of supply and demand – if you have too much of certain stock or you’re finding orders to be sluggish, using email marketing for sending coupons would make perfect sense.

All in all, using email marketing software for sending coupons is a great idea during slower business times or even just when you need to clear off some inventory, build repeat customers, and so on. Coupons will almost invariably draw a great crowd to your online store and you can expect to see an influx of sales should you decide to market with this method.

Posted in Email Marketing, Email Marketing campaigns, Email marketing software, email campaign, marketing strategy, newsletter | Tagged , , | Leave a comment

Newsletter Templates

Posted on September 21, 2011 by Shachar

For new marketers just beginning to use newsletters to help their business, newsletter templates can help you learn how to format them.  Like any web page a reader needs to be able to easily navigate a newsletter to find relevant information, and the page should be easy on the eyes.  The easiest way to turn away a potential customer is to make reading your website or newsletters a chore for them.

The best newsletter templates are the simplest.  Depending on whether you need graphics or video, you can find templates for almost any theme, from sports to financial and business services.  And how do you choose the right one?  Always remember to keep it simple and readable.  Don’t try to impress the reader, try to inform the reader.

When you create a newsletter template or chose one from a site, ask yourself how easy it is to read and understand.  Think like a potential reader or customer.  Can you navigate the newsletter easily?  If there are pictures or other graphics, are they in the right places?  Or are they intrusive to the reading.  Do you really need them?  By taking the time to examine how newsletter templates organize your work you’ll be able to chose the right ones that suit your business needs.

Whether you design your own newsletter templates or not, don’t be afraid to switch them now and then.  A different design chosen to fit the theme of the newsletter makes it fresh and more readable.  For example, a catalog type newsletter would benefit from graphics, but one that was written only to provide information about upcoming promotions might not.  The proper newsletter template shows a reader that you’re serious about providing solutions for their needs.

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Newsletter Software

Posted on August 21, 2011 by Shachar

Using good newsletter software will help you manage your email mailings efficiently so you won’t have to worry about everyone on your list getting your latest offerings.  Whereas some people may prefer to manage email mailings on their own, the task becomes nearly impossible once you have hundreds or even thousands of names on your list.  The good thing about newsletter software is that it allows you to set a schedule so once you start it up, it can work on its own,

With newsletter software you simply write the newsletters you wish to use for your list, catching new subscribers up to date with old products and promotions as well as keeping your current customers in the know.  You can easily rearrange them, change the scheduling, or add to them.  As you do this, however, there are a few things to keep in mind to make your newsletter advertising a success.

Newsletter Templates

Perhaps the first and most important is to set the newsletter software to add the name of the subscriber.  If you simply address the recipient generically, it may have the same effect as the spam everyone gets in their mailbox.  In other words, unread.  Statistics show that adding just a first name may increase readership by 10%.

Another way to make sure your newsletters get read is to set the newsletter software to send from a recognizable email address instead of mailing list email account.  Again, it’s all about making the newsletter feel personal.  A speedy response to emails about your newsletters is also a good business tactic.  Above all, avoid spamming potential customers. Once a week is more than sufficient, as more than that may get your newsletters flagged.

more Reasons to use email newsletter software

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Personalizing Emails – How to?

Posted on June 23, 2011 by Shachar

Everyone wants to feel special. Everyone wants to feel acknowledged, even if it is a small way. This is why snail mail is frequently addressed by name rather than resident or current renters.

Email marketing can take advantage of this basic want by personalizing communications. There are a few simple changes you can implement to make sure your recipients spend more time reading your messages, and are therefore more likely to take advantage of your offers and explore your product further.

One of the basic things you can do is to personally address your emails. Beware, though. There are some pitfalls you’ll want to avoid! For example, be sure to spell the recipient’s name correctly. The good will you are trying to build will sour immediately if the message is improperly addressed. On the other hand, avoid being too personal. Default to using titles like Ms. And Mr. instead of using only the first name, which is too personal for most communications.

Look into calibrating your emails towards your client’s interests. The popular email service Gmail personalizes the ads displayed with each email message by making sure those ads pertain to the content of the email currently being read. It is possible to do the same in your emails by retaining data by what a particular customer clicks on most frequently, or buys most often.

Send personalized email marketing - free version!

Properly and thoughtfully personalizing your communications will make a huge difference in the success of your business. Strive to make the customer feel appreciated as an individual, and they will work to make sure you feel appreciated as a business!

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Using Your Email Campaign to Stand Out from the Crowd

Posted on February 27, 2011 by Shachar

The information that you give to customers makes a difference in how they respond to you.  The first way that customers will reply to what you have offered is by determining whether your business and information is unique, attractive and professional.  You want to make sure that everything you provide on the Internet, from an email campaign to a continuous newsletter, creates a response that entices customers to respond positively to your business.

The content you offer through an email campaign or newsletter allows your customers to respond positively to your business.  The content which you contain in the newsletter should have a tone that is interesting and relevant to your business.  If you don’t provide this tone through your newsletter, then you can expect the customers to respond with the belief that your business doesn’t offer unique options and solutions for their needs.  The wrong tone in the email  campaign may also lead customers into the belief that you don’t have the right level of professionalism for their needs.

The amount of information available through websites and the Internet makes it vital that you include different content with your newsletter or email campaign.  This personal action with customers will build a long term relationship while showing what you offer through your business.  The newsletter should highlight that you are different from your competition and provide comprehensive solutions that they need.  The email campaign you organize should be inclusive of information that will help you to define and create a signature for your business. 

The email campaign that you initialize and follow through with a newsletter can either add value to your business and allows you to be seen as a professional or can cause customers to turn away from your online presence.  The newsletter or email marketing campaign that you organize should contain a tone that is enticing to customers and which allows them to learn more about the unique aspects of your business.

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How to Catch a Customer with a Follow up Email

Posted on November 15, 2010 by Shachar

Win more sales at no extra effort or additional cost, with a well designed auto responder email.
A visitor (potential customer) reaches your product page, gets interested in your product, but chooses not to put an order now. Do you think you have lost a sale for good? Think again.

Many ecommerce sites tell you they close a sale after sending out five or more emails to the customer. Thus, if your customer chooses not to put the order straight away, promise him or her to tell about the great things they can do with your product. If you sell digital cameras, promise your visitors to keep them updated about photography techniques and about the periodic discounts available at your website.

Teach Your Email Recipients Something New in Every Email You Send

By teaching your visitors about the exciting things they can do with the products you have to offer, you prepare them for buying a product from you. The email recipients will expect your email once in a week or two.

Thus your potential customers think about you more than they do about your competitors.

Only Soft Sale

Make sure not to have an excessive sales pitch in the email. However, you can send the mail recipients good offers like special Christmas discount, March 31 sellout, etc. However, the sales pitch is no longer than a couple of sentences. If you have taken the steps to win the trust of your potential customers, they are more likely to put an order when they get a ‘special offer’ from you.

Put it on Autopilot

An autoresponder system is the key to generating sales with systematic follow up. The autoresponder sends out lesson 1, lesson 2 and lesson 3 with a gap of one week to four weeks.

Occasional Direct Mails OK

If you have new offers, you can send out an email, in addition to the autoresponder series that is going on.
By planning a systematic follow up process, any online business can close more sales than they expect.

Posted in Email Marketing, Email Marketing campaigns, Email marketing software, Mailing lists, Uncategorized, newsletter software | Tagged , , , | 6 Comments