Email Tracking Service

Posted on April 26, 2012 by Shachar

Using an email tracking service should be on the list of tools for any Internet marketer about to begin an email marketing campaign.  An invaluable tool, it allows for better customization by determining which emails are getting the best responses.  This saves time and wasted effort on promotions and incentives that aren’t working and allows the affiliate to keep doing what does.  This of course increases the marketer’s potential profits by making sure customers get what they want.  Tracking emails also lets you know if they are simply ending up in the spam folder and ignored or actually reaching the recipient.

The Benefits of Using an Email Tracking Service

When it comes to a successful marketing campaign, nothing helps better than fine tuning the newsletters, offerings, incentives, and products offered to target the subscribers on the opt-in list.  After all if they aren’t getting any value, they will simply drop from the list and lost prospects equal lost profit.  With an email tracking service you can see what percentage of the subscribers are opening the emails as well as which links are being followed the most.
Another benefit is the ability to see which email addresses on the list are dormant so that the list itself can be easily updated over the course of the campaign.  This allows a marketer to always have up to date information about the customer base.  With an email tracking service it’s also possible to see when emails are forwarded by a customer.  With all of the available information it’s also easy to compare past results with the current campaign and to plan for greater success with future marketing strategies.

Avoid Misleading Marketing Statistics

When using email tracking software, marketers need to make sure they’re reading the statistics properly to get accurate feedback.  One common mistake is thinking that a higher open and click through rate is the best result.  This is misleading because it doesn’t accurately tell whether or not the links in the email were used.  For example, a subscriber may read an email and click through to the site to get more information.  If they don’t follow the call to action, such as downloading a free promotion, subscribing to the offered newsletter, or purchasing the item offered, the email still hasn’t done its job.
The best way for a marketer to get the most accurate statistics for a campaign is to combine email tracking service statistics with other tools.  Altogether these tools become part of the affiliate’s personal arsenal for success.  Each success builds on the past and leads to greater future profits as long as the marketer keeps accurate records and does good research into what works best.
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Why You Should Use Email Campaign Software

Posted on March 26, 2012 by Shachar

Powerful yet easy to use email campaign software is a must for any Internet marketer seeking financial success. One of the major reasons affiliate marketers fail, despite great products, and eye catching sales pages is their lack of proper advertising. More specifically, they fail to take advantage of their advertising efforts. Getting potential customers to the sales page may be important, but repeat business is the key to ongoing success.

The best way to accomplish this is with good email campaign. How does this software help an affiliate marketer? The easy answer is that it helps in keeping track of potential customers so that a marketer can keep in touch with them. And this means a greater amount of repeat business and more sales for the marketer. Once a good brand or expert status has been established, people that have become part of the email campaign will be more inclined to making further purchases.

Important Features to Look For in Email Campaign Software

There are a few features to look for when shopping for a good email campaign software package. It is also important to make use of these features so that your marketing strategy is working at peak efficiency. It’s surprising how many marketers fail to make use of all available resources, even when they have them all right at their fingertips. Another common mistake is overlooking the deliverability of the emails themselves. Emails that end up in the spam box and deleted instead of reaching the recipient can’t contribute to the success of a marketing campaign, no matter how brilliantly executed.

Email scheduling is extremely important, especially for affiliates that maintain many different websites along with marketing campaigns for each. This is also a feature some email campaign software packages don’t have so make sure to check first. Scheduling allows the busy marketer to write all of the necessary emails to send to customers on their growing email lists and choose the order they are sent as well as the frequency of the mailings. It’s easy to see that trying to manage this without good email marketing software would be a marketer’s nightmare.

The Key to a Successful Email Campaign

The last feature a marketer should look for in email & mobile campaign software, and make good use of, is Statistics Tracking. The success of an email marketing campaign hinges on being able to tell what works and what doesn’t. Tracking shows the statistics that tell a marketer how many links were clicked through from a given sending, how many customers are giving repeat business. This information makes it possible to fine tune the advertising campaign, adjust newsletters or sales pages, and make better choices for the products and services available to the client base.

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Unlock the full capabilities of Email Marketing Customization to amplify your global customer base

Posted on February 26, 2012 by Shachar

Email marketing customization becomes easier and more appealing to potential customers as the number of people all over the world gets more internet-friendly. With a pleasant greeting or a coupon, emails can immediately get the attention of the major segment of internet users. However, most people respond to a friendly “Hello” or a “Hi” on their emails only if their name attached to it. Personal touches such as special recommendations that fit the profile of the email receiver will enhance the prospects of a good sale.

Email Marketing Customization – The Information You Need

The information that is required for a successful interaction through email will include, in addition to the name and email address, the person’s home city and country and personal interests which may be gleaned from social media sites such as Facebook® or Twitter® conversations. Email marketing customization also includes a history of products bought by an individual from various online or national stores and information they may have downloaded such as free reports on various new products, health food, cosmetics, books, jewelry, etc. The more we know about a person, the better we can adapt an email to this potential customer.

Email Marketing Customization – How to Create an Effective Campaign

In order that the email receivers see these emails as potential money-saving opportunities, email marketing customization needs to be subtle. If the future customers see that the email is addressed to them personally and is not a distribution email, they may be impressed enough to open up the email and not click it into oblivion via the “delete” route or the dreaded “spam” route. If they have opened it, it is important that something in its contents further increases the customer’s expectations such as a personal note from high-ranking personnel such as the CEO or Director of Marketing of the company. If a coupon for a dress is included, it needs to be worth more than the price of gas we may need to get to the store to try it out. Similar enticements include coupons for online shopping, dining or other entertainment that is usually enjoyed by the individual. It is best if the coupon has a short lifetime so that it may be used online immediately. Otherwise, as the days go by, the newer emails may take its place and the consumer may forget about this opportunity.

Email Marketing Customization – Be Personal

When using email marketing customization to make a personalized email, it is important to engage in conversation with the human being at the other end of the email. Remembering the exact time when a customer had bought a book from your store or when a customer started a subscription for a gardening magazine can instill positive thoughts in the mind of the receiver that may convey a feeling of camaraderie. This feeling can easily be attributed to re-establishing a friendship rather than seen as spam or an irritating advertisement from a stranger. The advantages for email marketing customization include closer relationship to customers, higher opening rate, friendly feedback, customer loyalty, fewer unsubscribe, more purchases and further recommendations to friends. By knowing the customer’s habits, likes and dislikes, marketers can easily tailor their products to the correct demographic as well as to the accurate individual to create a thriving, mutually beneficial, long term relationship.

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The Benefits of Online Casino Email Marketing

Posted on January 24, 2012 by Shachar

Online casinos are making a huge push in the gambling industry.  Because of restrictions on physical locations, many gamblers are taking to the internet to place their wagers on the sporting events they love.  Further, the expansion of online poker continues to fuel this growth.  Since clients are using the online platform to access your services, why not use online casino email marketing strategies to reach out to them? This concept has taken the industry by storm, and to better facilitate the management of such a campaign, the marketing departments of several providers are using various email marketing solutions to improve the efficiency of their advertisements.

Many online consumers will tag specific offers to be filtered as SPAM.  However, by ensuring that the messages are relevant and valuable, you can create a “demand” for your emails.  This isn’t the only way to impact the success of an email offering, however.  The right online casino email marketing suite will allow you to personalize each message, track the “click rate” of the links within them, and determine how much time passes before each client opens the email.  All of this information will significantly impact the campaign, and when your marketing specialists have accurate profiles of each market segment, they can move toward specific offerings for specific clients.

When a client is making wagers on a particular sport, why not send them odds on future matches or events?  This will further increase the likelihood that they click the included link, make a wager, and continue to use your service.  Perhaps consider the value in giving clients that use your email campaign frequently odds that cannot be found elsewhere on your platform.  This will induce more of your clients to subscribe to your email offerings and help you create customer loyalty.

Email marketing solutions can provide a wide variety of benefits to marketing departments that utilize email to the fullest extent.  When it comes to online casino email marketing campaigns, success hinges on the acquisition of information regarding the timeliness of the emails and the effectiveness of their offerings.  Don’t use “hit and miss” techniques that offer little to no value to an organization or its clients.  Instead, implement software that put the information at your fingertips!

Let us know your thoughts in the comments below!

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Effective and Efficient:Personalized Email Marketing Campaigns

Posted on December 21, 2011 by Shachar

One goal that marketers have had since the dawn of modern business involves the personalization of advertising messages.  As we watched the messages shift from billboard signage to digital applications, the goal remained the same:  attracting consumers by piquing interest.  Personalized email marketing delivers a unique opportunity to allow your customers to stay up to date on special offers that you are releasing.  And, when you include links that direct them to web-based purchase points, you’ll have everything you need to drive web traffic and facilitate sales through an online portal that requires little overhead.  Does it get much better than that?

Using the Right Software

Email campaign software exists that allows for the personalization of each message sent, letting your customers know that you are working to understand their immediate needs and unique personalities.  This can create an element of consumer loyalty that is unmatched by other advertising mediums.  Tracking purchases and understanding which offers are received the best by your online clients can pay huge dividends both immediately and in future releases.


Detailed Personalization

Personalized email marketing suites can help you take the purchase information from past transactions and cater your deliveries to those trends.  For instance, if you have a client that purchases a specific printer last month, why not include coupons for printer cartridges of the same model?  You know that they like your company, as they’ve already made a purchase, and you are personalizing the offers to products that you know they can use. Small details like this can drastically affect your success with an email marketing strategy.
As we evolve from an advertising age that involves “mass marketing” strategies such as billboards and blanket messages, companies are making the most of the personalization that is useful via the internet.  Tracking the purchasing habits of a target market can offer invaluable information to a sound marketing strategy.  Personalized email marketing can be the doorway into the minds of your customers, and rest assured, they will appreciate the efforts to deliver relevant value-based advertisements.  Using the internet to generate a buzz about your organization will change the way customers perceive your company as a whole.
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Writing Good Newsletter Content

Posted on November 30, 2011 by Shachar

A successful email marketing campaign depends on good content provided for potential customers.  If products or services are being offered they should be easy to order.  If the newsletter is simply an update it should provide relevant information a customer will find valuable.  There are many ways a well conducted email marketing campaign can help a company by providing all kinds of information.  Well informed customers are more likely to be repeat customers.

Periodic Updates

Businesses can use newsletters to inform their customers of new developments or services, or new product releases.  This works especially well for marketers that regularly promote new products.  Using an autoresponder service makes this easy and allows a business to handle sending out these updates virtually hassle free.  This also works particular well for a service that offers to teach the basics of a particular skill or hobby through an email course.

Getting Customer Feedback

Part of a strong email marketing campaign, periodic surveys help businesses keep in touch with customers more directly and allow them to ascertain their success.  It’s a great way to discover what works for the target audience.  A business will be able to see how to choose better products to suit customer needs, make a website easier to navigate and other important considerations.

Special Benefits and Rewards

A way to reward customers for signing up to be on a business’s list is to offer rewards only for them.  As part of an email marketing campaign, especially for a large and growing business, sending coupons, incentives, special codes that allow access to special offers or websites, or even free products or samples is a great way to build customer loyalty.  Even for a small starting business, these kinds of rewards can entice customers to sign up if they’re offered something free upfront.

Helpful Tips

Another way a business can help its customers and even build its brand is to offer tips during the digital marketing.  The occasional newsletter that provides tips and hints relevant to the services or products offered can be a welcome surprise.  These kinds of tips makes the business seem like the best place to go for the information they provide, thus increasing customer trust and promoting word of mouth advertising through social media.  This could help increase the customer base in time.
Keep in mind that the content written for an email marketing campaign is the most important part of its success. Give the customers value, keep their needs in mind, and make things easy and accessible and any email marketing efforts will yield greater rewards with repeat sales and loyal customers.

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Using Email Marketing for Sending Coupons

Posted on October 23, 2011 by Shachar

Arguably one of the easiest ways to boost sales is to offer discounts. Even offering a small discount like 5% or a limited time offer of buy one get one free can be enough to encourage sales to your business. Coupons are a very powerful way to encourage sales, but it can be challenging to get them into the hands of your potential customers. That’s why using email marketing for sending coupons is by far the best strategy. Email marketing is fast and efficient, while also providing a very good way to get coupons into the hands of your users. There is one big advantage and one disadvantage to sending coupons.

Using email marketing for sending coupons has the awesome benefit of being highly effective at making people return to your store and buy something. There are many times when an email campaign has offered things to buy or offered awesome deals (such as free shipping for all orders) and it is very easy to pull out the wallet and make a purchase. This is especially true if you take the time to find a service that can make high quality emails that look good and read well. You don’t want to just send out a plain text email as that will be unlikely to reel in any customers. Instead look to send out something creative and flashy – something that will catch their eye before being deleted. Also when constructing the email, pay very close attention to the title as it alone will determine whether or not the user elects to open the message.

The downside to coupon marketing is a lower bottom line and your customers may come to expect (and subsequently wait for) you to offer more coupons and more promotions. It’s important to time coupons with the rule of supply and demand – if you have too much of certain stock or you’re finding orders to be sluggish, using email marketing for sending coupons would make perfect sense.

All in all, using email marketing software for sending coupons is a great idea during slower business times or even just when you need to clear off some inventory, build repeat customers, and so on. Coupons will almost invariably draw a great crowd to your online store and you can expect to see an influx of sales should you decide to market with this method.

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Newsletter Templates

Posted on September 21, 2011 by Shachar

For new marketers just beginning to use newsletters to help their business, newsletter templates can help you learn how to format them.  Like any web page a reader needs to be able to easily navigate a newsletter to find relevant information, and the page should be easy on the eyes.  The easiest way to turn away a potential customer is to make reading your website or newsletters a chore for them.

The best newsletter templates are the simplest.  Depending on whether you need graphics or video, you can find templates for almost any theme, from sports to financial and business services.  And how do you choose the right one?  Always remember to keep it simple and readable.  Don’t try to impress the reader, try to inform the reader.

When you create a newsletter template or chose one from a site, ask yourself how easy it is to read and understand.  Think like a potential reader or customer.  Can you navigate the newsletter easily?  If there are pictures or other graphics, are they in the right places?  Or are they intrusive to the reading.  Do you really need them?  By taking the time to examine how newsletter templates organize your work you’ll be able to chose the right ones that suit your business needs.

Whether you design your own newsletter templates or not, don’t be afraid to switch them now and then.  A different design chosen to fit the theme of the newsletter makes it fresh and more readable.  For example, a catalog type newsletter would benefit from graphics, but one that was written only to provide information about upcoming promotions might not.  The proper newsletter template shows a reader that you’re serious about providing solutions for their needs.

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Newsletter Software

Posted on August 21, 2011 by Shachar

Using good newsletter software will help you manage your email mailings efficiently so you won’t have to worry about everyone on your list getting your latest offerings.  Whereas some people may prefer to manage email mailings on their own, the task becomes nearly impossible once you have hundreds or even thousands of names on your list.  The good thing about newsletter software is that it allows you to set a schedule so once you start it up, it can work on its own,

With newsletter software you simply write the newsletters you wish to use for your list, catching new subscribers up to date with old products and promotions as well as keeping your current customers in the know.  You can easily rearrange them, change the scheduling, or add to them.  As you do this, however, there are a few things to keep in mind to make your newsletter advertising a success.

Newsletter Templates

Perhaps the first and most important is to set the newsletter software to add the name of the subscriber.  If you simply address the recipient generically, it may have the same effect as the spam everyone gets in their mailbox.  In other words, unread.  Statistics show that adding just a first name may increase readership by 10%.

Another way to make sure your newsletters get read is to set the newsletter software to send from a recognizable email address instead of mailing list email account.  Again, it’s all about making the newsletter feel personal.  A speedy response to emails about your newsletters is also a good business tactic.  Above all, avoid spamming potential customers. Once a week is more than sufficient, as more than that may get your newsletters flagged.

more Reasons to use email newsletter software

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